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BASED IN NEW YORK ↗ JAMAICA
 NEW YORK, NY
       


UZÉ SPAZA


December 2023

PROJECT INFO:
Inspired by Marina Abramović's "Rest Energy", this fragrance brief explores the concept of stillness and inner intensity, translating the emotional endurance of Abramović's performance into a scent that evokes both tranquility and a powerful undercurrent utilizing minimalist notes with a focus on earthy and meditative elements. The final fragrance aims to evoke a sense of focused calm and unwavering presence.

ROLE:
Project Management, Olafactory Composition, Creative Direction, Product Design

TEAM:
NELL COTE, ROSE ANN DE VILLA

  1. Fragrance Mockup
  2. Rest Energy*
  3. Wordmark*
  4. Vision (Physical) 
  5. Travel/Gift Size Mockup