KHYIST

ABOUT
CONTACT
PORTFOLIO
 BRAND DESIGNER BASED IN NEW YORK / JAMAICA.
WORKED WITH NYFW↗ GOOGLE↗ SPOILEDCHILD™↗ NEW YORK, NY
     





📁 SELECTED PROJECTS2020—24Network:
Interactive (* are clickable)

UZÉ SPAZA


December 2023

PROJECT INFO:
Inspired by Marina Abramović's "Rest Energy", this fragrance brief explores the concept of stillness and inner intensity, translating the emotional endurance of Abramović's performance into a scent that evokes both tranquility and a powerful undercurrent utilizing minimalist notes with a focus on earthy and meditative elements. The final fragrance aims to evoke a sense of focused calm and unwavering presence.

ROLE:
Olafactory Composition, Creative Direction, Product Design

TEAM:
NELL COTE, ROSE ANN DE VILLA

  1. Fragrance Mockup
  2. Rest Energy*
  3. Wordmark*
  4. Vision (Physical) 
  5. Travel/Gift Size Mockup

J.A.C.M


August 2024
PROJECT INFO:
By drawing parallels between the brand's rugged, protective image and the nourishing, sustaining qualities of everyday food items rooted in the brand owner's Hispanic heritage, we sought to create a visually striking and conceptually rich narrative.

Doomsday Supermarket, as a part of the brand’s Urban Forage capsule, transforms clothing into edible forms to evoke the essence of culinary delight we transformed everyday food items into elements of essential J.A.C.M gear, blurring the lines between sustenance and protection.
 
ROLE:
Art Direction

TEAM:
JORGÉ ANTONIO CHAVEZ MENDOZA, KEITH ARRIAGA, VERNON KING, MALACHI MOSKOWITZ

  1. Capsule Image
  2. Vision 001
  3. Vision 002
  4. “Supermarket” Flyer*
  5. Capsule Image
  6. Beef and Broc Capsule Image
  7. Beef and Broccoli


REY JAITEH


April  2022
PROJECT INFO:
SS22 “Personal” is an exploration of the human psyche, rendered visually through the lens of fashion and imagery.

Emerging from darkness, illuminated and interdependent, models embody the journey of self-discovery. Their vulnerability, expressed through physical proximity and protective attire, creates a haunting visual narrative. The interplay between them and the garments reflect the complexities of identity and authenticity, underscoring the shared human experience of introspection and connection.

ROLE: 
Art Direction

TEAM: 
REY JAITEH, KABIRU LOYA, IKERA TAYLOR

  1. Image
  2. Image*
  3. Image

SPOILEDCHILD™


August 2024

PROJECT INFO:
This case study explores the transformative power of brand persona through a comparative analysis of Glossier and SpoiledChild. By examining how Glossier successfully cultivated the "Glossier Girl" archetype, we delve into the strategies for building brand voice, community, and consumer connection.

The study then applies these insights to conceptualize the "Spoiled Brat" persona for SpoiledChild, drawing inspiration from cultural icons, entering Charlie XCX’s world of “brat summer”, and leveraging current trends to position the brand as a leader in the beauty industry.

ROLE: 
Research, Curation, Art Direction

  1. the Spoiled brat*
  2. Image / [Case Study]*
  3. Image
  4. Image
  5. Vision 

NYFW


October 2020
PROJECT INFO:
“Imagine the Future” digital fashion show reimagines an industry free from environmental impact, where talent thrives and opportunity knows no bounds. Exploring the dual nature of 3D fashion physical and virtual, phygital, we challenge the status quo. By showcasing innovative designs crafted entirely within digital realms, we propose a radical shift in consumer behavior. 

Can temporary virtual clothing satiate our desire for fashion while preserving our planet? This show is a call to action, urging us to consider the potential of digital fashion as a sustainable and inclusive alternative to traditional models.

ROLE:
Research, Curation, Digital Marketing 

TEAM:
CLARE TATTERSALL

  1. Tanga Designs*
  2. Alison Murray*
  3. Showroom (in Progress)*

GOOGLE


February 2020
PROJECT INFO:
This project, in collaboration with Google, aims to revolutionize the K-12 classroom experience. By harnessing the power of technology, we are developing innovative solutions to enhance student engagement, accessibility, and overall learning outcomes. Through a confidential approach, we are working to create a more dynamic and inclusive learning environment for all students.

ROLE: 
Research, Product Design

TEAM: 
THE UX DESIGNERS AT GOOGLE NYC

  1. Google.gif
  2. Team Presentation
  3. Brunch (?) Break
  4. The Aftermath of Group Brainstorming 


THE BLACK PRINT


April  2022
PROJECT INFO:
VIRGIL WAS HERE.

SS22 runway show “The Black Print” is a heartfelt tribute to Virgil Abloh, a visionary who left an indelible mark on the fashion industry and Black creative community. 

By showcasing the work of Black designers, both established and emerging, we celebrate Abloh's legacy of innovation, inclusivity, and cultural relevance. The curated musical performances, including a violinists rendition of Virgil Abloh’s “Delicate Limbs” featuring artist serpentwithfeet, further enhance the event's emotional resonance, creating a space for reflection, inspiration, and a collective celebration of Abloh's profound impact.

ROLE: 
Creative Direction, Visual Design, Event Production

TEAM: 
ARMELLE FLEURENSSAINT, ASMA BEGUM, MACKENZIE HARDING, JANIYA HAYES 

  1. Runway 001
  2. Show Credits
  3. Runway 002
  4. Video Clips
  5. Runway 003
  6. Violinist Performance*
  7. Model Backstage

ID BRAND IDENTITY


February 2023

PROJECT INFO:
IDÎLEK's brand identity is a vibrant tapestry of Jamaican culture. Rooted in the island's heritage, the brand's visual language features iconic elements such as the retired one-cent coin, symbolizing value and history. The brand palette is a celebration of Jamaica's natural beauty, with bright orange evoking the national ackee fruit, green representing the fertile land, and other hues capturing the island's flamboyant spirit. This holistic approach creates a strong brand identity that resonates with the Jamaican diaspora and celebrates the country's rich cultural heritage.

ROLE: 
Brand Identity

  1. Image
  2. Brand Palette
  3. Brand Type
  4. Logo Development
  5. Elemental Posters

ID PRODUCT DESIGN


June 2023

PROJECT INFO:
IDÎLEK's packaging is a microcosm of the Jamaican landscape. Utilizing the brand's signature orange and drawing inspiration from the island's natural beauty, the packaging features a clear cube reminiscent of a terrarium. Inside, lush moss symbolizes the fertile land, while the overall design evokes the vibrant energy of the royal poinciana trees. This innovative approach transforms the product into a sensory experience, connecting consumers with Jamaica's rich heritage and fostering a deeper appreciation for the brand's ethos.

ROLE:
Packaging Design, Product Design

  1. Velvet Pouch Dimensions  
  2. Product Mockup + Production Specifications 
  3. Product Image 001
  4. Image Inserts + Packaging Protoype 
  5. Final Product
  6. Product Image 002