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BASED IN NEW YORK ↗ JAMAICA
 NEW YORK, NY
       



SPOILEDCHILD™


August 2024

PROJECT INFO:
This case study explores the transformative power of brand persona through a comparative analysis of Glossier and SpoiledChild. By examining how Glossier successfully cultivated the "Glossier Girl" archetype, we delve into the strategies for building brand voice, community, and consumer connection.

The study then applies these insights to conceptualize the "Spoiled Brat" persona for SpoiledChild, drawing inspiration from cultural icons, entering Charlie XCX’s world of “brat summer”, and leveraging current trends to position the brand as a leader in the beauty industry.

ROLE: 
Research, Curation, Project Management, Art Direction

  1. the Spoiled brat*
  2. Image / [Case Study]*
  3. Image
  4. Image
  5. Vision