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BASED IN NEW YORK ↗ JAMAICA
 NEW YORK, NY
       



LA FEMME NOIRE


March 2021
PROJECT INFO:
La Femme Noire reimagines the Black woman as royalty, transcending the stereotypical "African Queen" archetype. By blending the elegance of French royalty with the divine power of Yemaya and Aphrodite, La Femme Noire curates a brand identity that is both regal and empowering. A palette of soft pinks, gold, and turquoise further elevates this vision, crafting a visual language that is as sophisticated as it is inspiring.  

Through a 360-degree approach, La Femme Noire invites Black women to inhabit untraditional spaces of femininity and power, challenging norms and celebrating the multifaceted beauty of the Black experience. Merging historical influences with contemporary aesthetics positions La Femme Noire as a pioneering force, celebrating Black womanhood in a wholly new and unprecedented way offering a fresh perspective on luxury and self-expression.

ROLE:
Project Management, Creative Direction, Brand Identity, Product Design, Video Editing, Photography, Cosmetic Formulation, Web Design

TEAM:
DANIKAH CHARTIER, KAELYNN JURJO

  1. Image / LFN Visualizer*
  2. La Danse (c.1910)
  3. Fairy Dance (Zatzka)
  4. Logo Development
  5. Logo Elements
  6. Final Products
  7. Archived Instagram Post 001
  8. Product Design (in Progress)
  9. Archived Instagram Post 002
  10. Branding Elements (3x)
  11. Image (3x)
  12. Web Design Demo