KHYIST
CONTACT
SOLUTIONS
BASED IN NEW YORK ↗ JAMAICA
KULFI BEAUTY
November 2023
PROJECT INFO:
Kulfi Beauty's expansion into the UAE required a nuanced approach to launching their South Asian-inspired cosmetics line. By deeply understanding the cultural nuances and beauty preferences of both South Asian consumers and UAE residents, we developed a tailored launch strategy for the iconic Kajal eyeliner.
This project involved meticulous market research, product adaptation to comply with local regulations, and a comprehensive marketing plan to resonate with the region's beauty trends. By bridging the gap between South Asian heritage and UAE consumer desires, Kulfi Beauty successfully positioned itself for international growth while maintaining its brand authenticity.
ROLE:
Project Management, Brand Strategy, Global Marketing, Research
TEAM:
LESLIE RODRIGUEZ, SOPHIA TRENTINI
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