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BASED IN NEW YORK ↗ JAMAICA
 NEW YORK, NY
       



J.A.C.M


August 2024
PROJECT INFO:
By drawing parallels between the brand's rugged, protective image and the nourishing, sustaining qualities of everyday food items rooted in the brand owner's Hispanic heritage, we sought to create a visually striking and conceptually rich narrative.

Doomsday Supermarket, as a part of the brand’s Urban Forage capsule, transforms clothing into edible forms to evoke the essence of culinary delight we transformed everyday food items into elements of essential J.A.C.M gear, blurring the lines between sustenance and protection.
 
ROLE:
Art Direction

TEAM:
JORGÉ ANTONIO CHAVEZ MENDOZA, KEITH ARRIAGA, VERNON KING, MALACHI MOSKOWITZ

  1. Capsule Image
  2. Vision 001
  3. Vision 002
  4. “Supermarket” Flyer*
  5. Capsule Image
  6. Beef and Broc Capsule Image
  7. Beef and Broccoli