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BASED IN NEW YORK ↗ JAMAICA
 NEW YORK, NY
       



ID PRODUCT DESIGN


June 2023

PROJECT INFO:
IDÎLEK's packaging is a microcosm of the Jamaican landscape. Utilizing the brand's signature orange and drawing inspiration from the island's natural beauty, the packaging features a clear cube reminiscent of a terrarium. Inside, lush moss symbolizes the fertile land, while the overall design evokes the vibrant energy of the royal poinciana trees. This innovative approach transforms the product into a sensory experience, connecting consumers with Jamaica's rich heritage and fostering a deeper appreciation for the brand's ethos.

ROLE:
Project Management, Packaging Design, Product Design

  1. Velvet Pouch Dimensions  
  2. Product Mockup + Production Specifications 
  3. Product Image 001
  4. Image Inserts + Packaging Protoype 
  5. Final Product
  6. Product Image 002