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BASED IN NEW YORK ↗ JAMAICA
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ID PHOTO DIRECTION


October 2023

PROJECT INFO:
This photoshoot for IDÎLEK features an authentic Jamaican model adorned in vibrant hues of vermillion, green, and yellow, inspired by the nation's flora and the Rastafarian movement, the imagery captures the essence of the island. The crochet mask, a nod to traditional craftsmanship, adds a layer of mystery and intrigue. Set against a neutral grey backdrop, the focus is drawn to the model and the lush orange roses, which evoke the iconic royal poinciana trees. Bathed in warm, golden light reminiscent of the Jamaican sun, the overall aesthetic is one of vibrancy, authenticity, and cultural pride.

ROLE:
Art Direction

TEAM:
MICHAEL SCHWAMB

  1. Vision 001
  2. Vision 002
  3. RAW Image  (3x)