KHYIST

ABOUT
CONTACT
SOLUTIONS FEATURED PROJECTS
BASED IN NEW YORK ↗ JAMAICA
 NEW YORK, NY
       



ID BRAND IDENTITY


February 2023

PROJECT INFO:
IDÎLEK's brand identity is a vibrant tapestry of Jamaican culture. Rooted in the island's heritage, the brand's visual language features iconic elements such as the retired one-cent coin, symbolizing value and history. The brand palette is a celebration of Jamaica's natural beauty, with bright orange evoking the national ackee fruit, green representing the fertile land, and other hues capturing the island's flamboyant spirit. This holistic approach creates a strong brand identity that resonates with the Jamaican diaspora and celebrates the country's rich cultural heritage.

ROLE: 
Brand Identity

  1. Image
  2. Brand Palette
  3. Brand Type
  4. Logo Development
  5. Elemental Posters